EderfilBecker, a company located in the Basque Country (Northern Spain) is a striking example of innovative management. After a process of transformation which included the fusion of two companies, this manufacturer of electrically conductive materials created a management model based on self-organised teams in which communication, transparency and employee voice set the lines of action of its daily operations. Pablo Mendizabal, the General Manager, sees this change, and the company’s resulting distinctiveness, as central to EderfilBecker’s competitive advantage. In the words of Maider Martin, EderfilBecker’s People Co-ordinator: "We are doing things differently to create inimitable advantages."