John Bessant: A Master of Masterclasses
Through Workplace Innovation Europe’s Fresh Thinking Labs platform, Professor John Bessant delivered an unconventional masterclass on the ‘Craft of Innovation’.
Professor John Bessant on The Craft of Innovation
Innovation is a journey, not an event. It’s not like the cartoons – you know, the moment when the light bulb flashes on above someone’s head and everything just happens? In real life it’s a bit more complicated.