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John Bessant: A Master of Masterclasses

Eduard2021-06-14T12:14:46+01:00Blog|

Through Workplace Innovation Europe’s Fresh Thinking Labs platform, Professor John Bessant delivered an unconventional masterclass on the ‘Craft of Innovation’.

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Professor John Bessant on The Craft of Innovation

Eduard2021-08-09T11:08:06+01:00Fresh Thinking Labs Event|

Innovation is a journey, not an event. It’s not like the cartoons – you know, the moment when the light bulb flashes on above someone’s head and everything just happens? In real life it’s a bit more complicated.

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