Workplace Innovation Webinar
Job Design and Job Crafting: How to realise your workforce’s full potential

26th October 2021

The evidence is compelling.

Survey after survey shows that companies perform better, innovate more and enjoy better workforce health and well-being when they trust and empower their employees. Yet less than 10% of UK companies are fully utilising the evidence-based workplace practices that generate these win-win benefits for their business and their employees.

So how do you create jobs and workplaces which enable your employees to realise their full potential – and to improve business competitiveness? Engaged and productive employees need jobs where they exercise high levels of autonomy and responsibility, providing them with fresh challenges and regular opportunities to learn, develop, and contribute to improvement and innovation.

Our speakers shared practical experience and evidence to show how this can be achieved in your organisation. Jen Suttie, HR Director at Skyscanner, demonstrated how this Scottish company maintained its start-up culture by empowering employees, encouraging everyone to innovate and experiment. Stephen Bevan, a leading expert on good practice in the workplace, explored the principles and practice behind job design and job crafting, and how they are transforming business practice.

Watch the webinar recording


Dr Peter Totterdill
Founding Director
Workplace Innovation Europe

Dr Peter Totterdill is a Founding Director of Workplace Innovation Europe CLG, a not-for-profit organisation created to help public and private sector organisations achieve enhanced performance and better working lives. A leading European expert in workplace innovation, Peter’s career has focused on building bridges between research and practice. He has led many successful innovation and change initiatives in both private and public sector organisations. Peter was previously a Research Professor at Nottingham Trent University, and has held Visiting Professorships at Kingston University London and Mykolas Romeris University Vilnius.
Rosemary Exton

Rosemary Exton
Founding Director
Workplace Innovation Europe

Rosemary Exton is a Founding Director of Workplace Innovation Europe CLG. Her experience of workplace innovation dates back to 2002, and builds on many years’ experience as a clinician, manager and trade unionist in the UK’s National Health Service where she instigated, drove and delivered many complex change and improvement initiatives. Rosemary has played key roles in several international research and development projects, whilst simultaneously delivering leadership development programmes and facilitating organisational change in diverse companies and public sector organisations across Europe.

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Your Guide

The guide to Workplace Innovation covers

How do you build a high-performing organisation that is also a great place to work?

Our free Guide offers inspiration and solutions, helping you assess current practices in your organisation, suggesting pathways to change, and signposting further sources of information and support.

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Short workplace innovation diagnostic

Test your organisation against twelve evidence-based workplace practices associated with high performance and employee engagement.

On completion you will receive a short report and recommendations, and you can contact us to explore your results in more detail.

The Essential Fifth Element

The Essential Fifth Element is our practical approach to workplace innovation and organisational change, grounded in extensive evidence and experience.

It has helped growing numbers of multinational companies, SMEs, third sector bodies and the public sector achieve tangible performance gains as well as improved working lives for employees.

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Workplace Innovation Diagnostic Report example

The Workplace Innovation Diagnostic®

Our employee survey is designed to give you an in-depth understanding of where change is needed and how to deliver it.

Unlike traditional engagement surveys, the Diagnostic focuses on evidence-based workplace practices associated with high performance, engagement and workforce health, and its results indicate specific actions at team, department, site and organisational levels.