This webinar will consider what it means to put the human at the heart of Industry 5.0 and why it has been so hard to move innovation beyond the 19th century paradigm of techno-centrism. Realising the strategic advantages of Industry 5.0 requires organizations to understand what makes work human, and what is distinctively human about work: skill and skilful practice. As well as making work meaningful, skilful practice can be a powerful source of innovation but too often managers misrecognise skill, undervaluing employees. Realising the benefits of Industry 5.0 will require an ‘upskilling’ of management to move beyond an efficiency paradigm to recognise, reward and develop the skills that matter strategically today.